SEE ME: WHAT IS IT?

See Me designs statement jewellery with a modern and youthful appeal. Rings, bracelets, bangles and necklaces carry the brand’s characteristic heart motif, all in either silver or gold plate. Chunky chainmail necklaces and bracelets with oversized hearts bring a whimsical edge. And elsewhere, delicate rings and earrings offer a soft, modern grace.

The heart designs gave birth to the #HeartMovement, a campaign to end violence against women. Even Australian Actress Nicole Kidman and international model Alessandra Ambrosio are both keen supporters of the campaign.

Alongside the contemporary pieces SeeMe makes Fairtrade products for a modern luxury market. In the past, it has collaborated with celebrated names like Missoni, Karl Lagerfeld and Tommy Hilfiger.

SEE ME: HOW SUSTAINABLE IS IT?

SeeMe was conceived in Tunis in 2013 when founder Caterina Occhio was reporting on how women are affected by the wars in the Middle East and North Africa.

Occhio saw how hard life was for a single mother in the region, battling social preconceptions and the lack of dignified, well-paid work. That’s why the brand’s motto is “No charity, just work.”

As a result, the brand empowers women who have suffered from violence to work for a fair price. The women – often single mothers – are given the opportunity to not only work as employable craftswomen but also work towards creating a secure future for their families. They learn traditional Tunisian jewellery techniques, which they can carry on to other jobs in the future.

SeeMe is a Fairtrade-certified brand, which the women work a fair amount of hours for fair pay. As for materials, old silver is recycled and repurposed into the new designs.

This has a brilliant two-fold effect. As a representative from SeeMe’s producer Bijoux Moderne-Tunis explains, “At the moment there is very little Fairtrade verified silver available in the world, and none in North Africa where we are based. To have as small an impact on the planet as possible, we recycle old silver. Our recycled silver is sourced locally in Tunisia to help grow the local market”.

SEE ME: WHERE CAN I BUY IT?

The flagship is currently closed, but See Me will soon be announcing a new location. Watch this space…

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