Live Frankly

The one stop directory to living ethically.

  • Food
  • Fashion
  • Beauty
  • #talkfrankly
  • About
Primary
  • Food
  • Fashion
  • Beauty
  • #talkfrankly
  • About
  • Browse Categories
      • 3Beauty
      • 25Fashion
      • 38Food

The Natural Edition

  • What:

    Casual clothing

  • Why:

    Transforming everyday essentials into everyday luxuries

  • Where:

    Turkey
  • Buy now :

THE NATURAL EDITION: WHAT IS IT?

Aussie-born Nicky Roughan spent 15 years designing luxury lingerie before setting up The Natural Edition. In founding her own brand, her aim is to focus on oft-neglected wardrobe essentials, offering simplicity and understated luxe for women everywhere.

Do you know what never gets the boring? The perfect t-shirt. We’re talking about the kind you pull from your wardrobe time and time again. The one that fits well and feels great. The one that makes you feel effortlessly chic paired with just jeans or heels.

These ultimate capsule wardrobe items are exactly what Natural Edition specialises in.

Designed to be seasonless and built to last, Natural Edition’s long- and short-sleeved tops are also made from breathable organic cotton, which doesn’t use any toxic chemicals so is much better for sensitive skin.

THE NATURAL EDITION: HOW SUSTAINABLE IS IT?

Nicky only uses organic cotton because it is grown without insecticides, pesticides and genetically modified seeds and has strict social criteria including minimum wages for farmers and no child labour. What’s more, one organic cotton t-shirt saves the equivalent of three years drinking water for one person.

Your garments will be delivered to you in kraft card bags made from part-recycled material and  that are fully recyclable.

The brand’s factory in Turkey specialises in eco-friendly fashion. They are regularly Fairwear audited and all factory workers plant trees together once a month. In fact, when you buy from The Natural Edition they also plant a tree on your behalf via the charity One Tree Planted.

On a personal level, founder Nicky Roughan does volunteer mentoring every week at The Baytree Centre, supporting women in Brixton.

THE NATURAL EDITION: WHERE CAN I BUY IT?

Click on over to the brand’s website, where you’ll find a cornucopia of organic cotton clothing.

RELATED LISTINGS:

Vildnis | Redwoords dress

Vildnis

For the ultimate capsule wardrobe, look no further than Vildnis. These clothes are as cool as they come – and never compromise on ethics

read more :
Cauz | Black t shirt

Cauz clothing

Cauz donates £5 from every sale to a children's charity. And that's just for starters – read more to find out about its ethical initiatives

read more :
Patagonia | surfwear

Patagonia Outdoor clothing

Patagonia says it's 'in business to save our home planet', creating legendary outdoor gear with a pioneering approach

read more :
ECOALF puffa jacket

ECOALF

Newsflash! Ethical puffa jackets and outdoor gear exist. Put your purchasing power to seriously good use with eco warriors Ecoalf

read more :
Rapanui | organic waxed cotton jacket

Rapanui

Isle of Wight-based Rapanui is on a mission: to eradicate waste from the fashion industry. How? You'll just have to read about it...

read more :

People Tree

People Tree is one of the OGs of ethical fashion, and its collections have stood the test of time thanks to their contemporary style

read more :
Valentina Karellas | ethical knitwear

Valentina Karellas

Independent London-based brand Valentina Karellas uses unloved yarns to create much-loved unique, handmade knitwear

read more :
Birdsong | green dress

Birdsong clothing

Birdsong's bright colours and feminist vibe have earned it a cult following. So you can look seriously good while doing serious good

read more :

RELATED ARTICLES:

Fashion

Fast Fashion, Fast Facts: here’s what you need to know

read more :
Patagonia boy in adult jacket holding huge camera

Fashion

Patagonia: How capitalism needs to evolve for our planet to survive

read more :
Sarah Ditty talking at Fashion Revolution Week 2019

Fashion

Fashion Transparency Index: everything you need to know

read more :
AmElla | lingerie

Fashion

Ethical underwear: the best UK brands laid bare

read more :
ethical men's t shirts

Fashion

9 of the best ethical men’s t-shirts

read more :

Fashion

View from the inside: The power of positive fashion

read more :

Fashion

Ethical clothing brands for men: best UK-based brands

read more :

Fashion

View from the inside: How sustainable fashion choices help change the world

read more :
Who Made my Clothes sign

Fashion

Fashion Revolution Week: Why ‘who made my clothes?’ is trending

read more :

Fashion

Ethical clothing brands in the UK: where to shop online and on the high street

read more :

Resources

  • Newsletter
  • Contact us

Company

  • Sponsorship and Partnerships
  • Privacy policy
Copyright Live Frankly © 2020. All Rights Reserved
  • Twitter
  • Instagram

Sign up to our newsletter

Get the latest content first.

Login

Lost your password?