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Tony’s Chocolonely

  • What:

    A Willy Wonka-esque chocolate brand

  • Why:

    To join the fight against slavery in cocoa farming

  • Where:

  • Buy now :

TONY’S CHOCOLONELY: WHAT IS IT?

Chocolate, but not just any chocolate. Tony’s Chocolonely is absolutely banging whether you go for its straight-up milk chocolate bars or the more exotic varieties. Look out for the one that’s peppered with chunks of salty pretzel and salted toffee –  that’s our favourite.

This chocolate is so delicious, in fact, that you almost forget about the brand’s admirable mission, which you’ll find described on the inside of all of its bright Willy Wonka-esque wrapping.

Tony’s Chocolonely was set up with the aim of making 100% slave-free chocolate. Child labour and modern slavery are against the law, but sadly both a rife on the cocoa farms in West Africa – a result of an unevenly divided cocoa chain, and a cocoa industry that’s driven by maximum profit.

You can read more about the ins and outs on Tony’s website. But all you need to know that every last bit of irresistibly moreish chocolate you buy from there does a world of good.

TONY’S CHOCOLONELY: WHO MAKES IT?

When it comes to chocolate, this is the all-important question, and the thing that really sets Tony’s apart. The Dutch brand wants to make 100% slave-free chocolate the norm, using three pillars: creating awareness, leading by example, and inspiring other key players in the chocolate industry to follow. It invests in long-term partnerships with farmers and cooperatives, helping them professionalise.

Tony’s pays a higher price for cocoa, investing in agricultural knowledge and training to help farmers improve their productivity. And the chocolate is made using traceable cocoa.

TONY’S CHOCOLONELY: HOW SUSTAINABLE IS IT?

When it comes to ethics, Tony’s Chocolonely is near faultless. Sadly the cocoa isn’t all organic. That’s because Tony’s believes that organic doesn’t necessarily mean better conditions for the farmers.

Here, social impact comes first. The brand has implemented the Child Labour Monitoring and Remediation System, originally developed by Nestlé and the International Cocoa Initiative. This looks at why child labour happens and then seeks to address it. Elsewhere, Tony’s Beantracker provides weekly updates on cocoa stock in Ghana and Ivory Coast, and the chocolate is Fairtrade Certified.

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