What is Fashion Revolution Week?

This week marks the seventh anniversary of the hugely successful global movement Fashion Revolution.

No idea what we’re talking about and still snapping up all those bargains on the Internet, albeit now possibly a bit more sheepishly?

First up, there’s no judgement here. More importantly, this shows that despite its success, Fashion Revolution still has a lot to teach us, so, please, read on…

Fashion Revolution’s call is simple: more transparency in the supply chain.

Its roots are one of tragedy. For this year marks the seventh anniversary of the collapse of the Rana Plaza factory in Bangladesh, which killed 1,138 garment factory workers and injured a further 2,500 people, on 24th April 2013.

Rana Plaza, Banglasdesh. Image credit: Flickr Rijans

The collapse shed a spotlight on to the appalling conditions so many of our clothes are made in and spurred fashionstas into action to demand things like safer working conditions and a living wage for garment workers. Pretty basic asks, that were obviously met straight away, right? Not quite.

That’s why Fashion Revolution still exists. It’s a global movement demanding better conditions for garment workers across the globe, starting with more transparency of the fashion supply chain.

WHY WHO MADE MY CLOTHES?

Have you ever thought about the people who actually make our clothes? We mean have you really thought about who makes our clothes? Their working hours, their salary, their working conditions? There’s no shame in saying no, but that’s exactly why we need more transparency in the fashion industry.

More transparency will mean garment workers become more visible in our eyes – so we know when human rights abuses are taking place and we don’t endorse (i.e. buy from) the brands who are enslaving humans.

“In the midst of this global pandemic… we have seen the devastating impact of brands’ buying practices on some of the most vulnerable workers overseas.” (Carry Somers)

That’s why you’ll be seeing #whomademyclothes selfies – tagging all kinds of brands – across your Twitter and Instagram feeds.

WHAT ARE THE PROBLEMS IN FASHION?

Around 75 million people, predominantly women, work in fashion and textiles across the globe.

IndustriALL Global Union report that 90% of these workers have no possibility of negotiating their wages or conditions. Many workers at the bottom of the chain are “subject to exploitation, verbal and physical abuse, working in unsafe conditions, with very little pay.”

Meanwhile, globally the industry is worth more than £2 trillion and at least six of the world’s top 20 richest people listed on Forbes billionaires’ list are in retail – including Amancio Ortega from Zara and Bernard Arnault CEO of luxury goods conglomerate LMVH (Louis Vuitton).

WHAT DO WE MEAN BY TRANSPARENCY?

Transparency leads to better working practices because companies can’t say “I didn’t know”.

Fashion supply chains are famously complex, with many different brands using the same factories – from Primark to those on Bond Street. Yup, really.

Human rights abuses and environmental degradation in fashion:

Research shows that garments are among the items most at risk of being produced through modern slavery. Sexual harassment, discrimination and gender-based violence against women is endemic in the global garment industry, where women comprise 80% of the global workforce. Global textiles production emits 1.2 billion tonnes of greenhouse gases annually, more than international flights and maritime shipping combined. We are producing 53 million tonnes of fibres to make clothes and textiles annually, only to landfill or burn 73% of those fibres.

Fashion Revolution, 2019

This works in the favour of brands who can claim ignorance or helplessness when faced with allegations of human rights abuses.

Brands post their brilliant-sounding Codes of Conduct on their websites, but these are rarely enforced.

A Picture Organic garment worker holding a sign that says I made your clothes
Picture Organic proves transparency in its supply chain

If you saw a video of a factory worker being abused, it would tug at your heartstrings but you wouldn’t know what you could do.

If you could link that worker to Topshop or Marc Jacobs, for example, you might think twice about buying your clothes from them, and they might think twice about working with abusive suppliers. This is why, as consumers, we have a lot of power to bring about change.

Orsola de Castro and Carry Somers standing side by side
Orsola de Castro and Carry Somers (Sienna Somers)

WHO FOUNDED FASHION REVOLUTION?

Brilliant fashion designers Carry Somers, founder of Fairtrade hat brand Pachacuti, and Orsola de Castro.

Sarah Ditty is the Policy Director at Fashion Revolution, heading up the Fashion Transparency Index released every year.

WHO ELSE IS INVOLVED?

Last year, 55,200 people used the #whomademyclothes hashtag during April 2019 and 12,700 people used the hashtag #imadeyourclothes during the same period of time.

Who isn’t involved? Those who make loadzzza cash, including celebrities who get paid handsomely to wear the clothes borne from exploitation. (A bit harsh? Soz.)

Actress, writer, comedian and sustainable fashion advocate Aisling Bea, asks #whomademyclothes

Admittedly, some with an opaque link to their CSR policy/Code of Conduct – but it shows at least they’re starting to pay attention.

More inspiringly, other brands (like the ones listed in our fashion directory) responded with detailed information and even photos of their garment workers.

WHAT’S NEW THIS YEAR?

This year a new hashtag is also launching: #WhatsInMyClothes?

Did you know every time we wash clothes made from synthetic fibres, they will shed approximately 700,000 individual microplastic fibres? Polyester represents around 60% of global fibre production. It is a plastic fibre and is made of crude oil. This needs investigating and fixing.

HOW CAN YOU TAKE PART?

There is literally a whole calendar of (virtual) events taking place all week. You can sign up to the ones that take your fancy from this list.

Very simply, take a label selfie of you in your favourite top, and ask the brand #whomademyclothes on Twitter, Instagram and Facebook.

Support some of the ethical fashion brands listed on our site by browsing their offering, rather than buying from the high street.